Expertise Meets Passion
Discover the inspiration behind Writing 4 Good. From the values that shape us to the expertise that drives our work and helps to shape our focus on the future. Learn more about how we embrace the principles of sustainable business.
Our Beliefs
At Writing 4 Good, we believe the world doesn’t need more noise about sustainability, it needs clear, credible messages rooted in truth. That’s why we specialise in sustainability content marketing for UK companies, helping technology businesses express their environmental and social commitments in a way that inspires trust and avoids accusations of greenwashing.
Our focus is simple: turning complex, technical information into powerful stories that resonate. Whether it’s a sustainability strategy, case study, or campaign, our expertise lies in sustainability content that builds confidence with stakeholders, investors, customers, and employees alike.
Our Inspiration
Writing 4 Good was born from a simple idea: we can all do more for sustainability and words are a powerful place to start. With a long career in B2B marketing and a deep passion for sustainability, founder Henrietta Lacey-Gutsell saw a unique opportunity to combine her strengths in writing, research, and strategy to help technology businesses tell their sustainability stories authentically.
For us, sustainable content marketing for tech companies is about finding the truth in your story and sharing it with clarity, credibility, and care.
Meet the Founder
Henrietta Lacey-Gutsell
With more than 20 years of experience in B2B marketing, Henrietta has worked across global, EMEA, and UK roles, both in-house and agency side. Her career spans industries from financial services and manufacturing to automotive and retail. Before moving into marketing, she worked as an analyst and researcher, developing a depth of insight that now underpins her work in content and analyst relations.
As a qualified marketer with specialist accreditation in sustainability marketing, Henrietta brings together a rare blend of technical understanding, strategic vision, and editorial precision, making her the honest sustainability content writer UK businesses can trust.
- Content Creation – from whitepapers, eBooks, and websites to speeches, videos, podcasts, and blogs.
- Marketing Leadership – managing global campaigns, SEO programmes, and content distribution strategies.
- Analyst Relations – more than 10 years working with Gartner, Forrester, and IDC.
- Event Management – from high-profile conferences to exclusive white-glove experiences.
Education & Professional Development
Cambridge Institute for Sustainability Leadership (CISL)
Master’s Degree, Business/Commerce, General
Distinction
(2024)
Oxford School of Marketing
Level 6 Diploma in Sustainable Marketing
Merit
(2023)
The IIAR (Institute of Influencer & Analyst Relations)
Certificate of Undergraduate Studies, Industry Analyst Relations
Professional in Industry Analyst Relations
(2012)
University of Southampton
BSc Demography
First Class
(2001)
MRS
Certificate of Undergraduate Studies, Marketing Research
Advanced Certificate in Market Research
(2000)
Our Journey So Far
Since launching, Writing 4 Good has partnered with a growing number of organisations that value honesty and depth in their sustainability communications. We are proud that much of our work has come through repeat business, which reflects the trust built with our clients and the strength of the results delivered.
Every milestone, whether securing a new client or seeing content perform strongly in the market, reinforces our belief in the value of sustainability content marketing for the UK.
Looking Ahead
The need for honest, responsible communication around sustainability has never been greater. Audiences are quick to spot exaggeration and greenwashing risks damaging reputations overnight. That’s why Writing 4 Good exists. We provide businesses with sustainability content writing that cuts through, connects and endures.
As sustainability climbs higher on boardroom agendas, we are here to help technology companies turn their complex commitments into stories worth telling.
Grow With Us
If you are looking for:
Sustainability content marketing UK services that combine strategy with creativity.
Sustainable marketing for a tech business that avoids greenwashing and builds trust.
An honest sustainability writing team who understands technical jargon and can overcome the challenges of communicating ESG.
Then you are in the right place.
Frequently Asked Questions
What inspired the creation of Writing 4 Good?
Writing 4 Good was founded from a passion for sustainability and a long career in B2B marketing. We recognised the growing need for authentic sustainability content marketing UK services, designed to help businesses communicate their environmental commitments with clarity, honesty, and measurable impact while avoiding the risks of greenwashing.
Who is behind Writing 4 Good?
The company is led by Henrietta Lacey-Gutsell, a marketing professional with over 20 years’ experience. She specialises in sustainability marketing and sustainability content marketing UK, helping organisations build trust and credibility through clear and consistent messaging that resonates with stakeholders across industries and regions.
What industries do you work with?
Although Writing 4 Good specialises in technology businesses, our sustainability content marketing UK services also extend to industries such as financial services, retail, automotive, and manufacturing. Whatever your sector, we help you articulate your ESG (environmental, social and governance) story in ways that build trust, engage stakeholders, and strengthen brand reputation.
What makes your approach different?
Our sustainability marketing approach is founded on authenticity, trust, and responsibility. By combining sector expertise with sustainability content marketing UK experience, we create messages that are credible and consistent. This ensures businesses demonstrate transparency, engage audiences effectively, and avoid the reputational pitfalls of overclaiming or greenwashing.
How does your background strengthen your services?
With experience in journalism, analyst relations, and global B2B marketing, we bring unique insight into sustainability content marketing for the UK. This background means we understand the technical details of ESG topics while also crafting compelling narratives, helping organisations stand out and achieve credibility in an increasingly competitive sustainability marketplace.
What qualifications support your expertise?
Henrietta studied sustainability at Oxford and Cambridge, earning distinctions in sustainability marketing and business sustainability management. These qualifications, combined with her experience in sustainability content marketing UK, ensure clients benefit from both academic insight and practical expertise when building authentic, effective sustainability communications strategies.
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